ChefRef Foodie – Fall 2016

Fall 2016

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Dear Valued Sysco Customers,

Differentiation is key for the success of any business. In the foodservice industry, that means offering memorable dishes and dining experiences. At Sysco, we’re committed to helping our customers achieve distinction by offering an optimal product assortment to better serve the needs of today’s operator.

From fresh, local products to globally sourced ingredients, we give tremendous care and attention to the good things we add to our industry-leading supply chain. We continuously refine our product portfolio to deliver the best value and variety, giving us the opportunity to source and stock new products. For our Cutting Edge Solutions innovation program, we engage supplier partners to develop exclusive products that address operator challenges and drive profitability.

At Sysco, we’re always looking for new and creative ways to help you succeed. So we’re excited to kick off “The Greatest Game-” promotion, which will help you leverage football season’s potential for high profitability. Register at and receive great content to help your business score with Sysco Brand products. One lucky customer will even win a trip to Houston for a memorable Super Bowl 51 experience.

We love hearing from our customers and always welcome your feedback at

Enjoy the issue!

Bill Day
Executive Vice President, Merchandising